Helping Ambitious Leaders To Live With Courage, Confidence and Purpose
Empowering you with tailored strategies to cultivate courage, live with purpose, and lead from a place of authenticity and compassion.
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Unlock The Secrets Of Long Lasting Change
We live in a world where Success is Expected, but Fulfillment feels Elusive
You’ve probably done everything “right” - led teams, driven projects, and balanced work and life with care. And yet, you still feel like you’re falling short - as a leader, partner, or friend. When things go wrong, you start questioning yourself. You "should" feel fulfilled, but something’s missing.
There comes a point when the coping mechanisms you’ve relied on - perfectionism, people-pleasing, and overperforming - no longer serve you. It’s time to let them go.
Then, the real you blossoms
You don’t have to wander through the dark anymore. My job is to light the fire that shows you the way.
MEET YOUR COACH!
Hi, I’m Sanela Lukanovic
I’m an executive and life coach, and my mission is to help individuals overcome perfectionism and self-criticism, so they can lead with courage, confidence, and purpose.
With over 15 years of experience, I’m dedicated to empowering leaders to become daring, conscious change-makers. My work centres on leadership development, helping clients cultivate emotional intelligence, resilience, and the courage to face challenges like influencing others, navigating difficult conversations, and building trust.
As a certified Daring Way™ Facilitator, I guide leaders in embracing vulnerability while also providing strategies for overcoming perfectionism, managing self-doubt, and navigating life’s transitions with confidence and clarity.
Originally from Bosnia, I now live in the UK with my husband and two children. When I’m not coaching, I enjoy travelling, meaningful conversations, and quiet Sunday walks by the sea.
If you’re ready to let go of perfectionism and step into a life with more clarity and courage, I’d love to help you get there.
Book a consultation100+
Lives Transformed
15+
Years of experience
19+
Certifications and awards
99%
Success for clients
Does It Sound Familiar?
Overwhelmed by Expectations
Do you constantly feel the weight of your own high standards, and struggle with balancing the roles of a leader, a partner, and a mother? You want to do it all - but it feels impossible to meet every expectation, especially your own.
Stuck in the Comparison Game
You constantly compare yourself to others, wondering if you’re falling behind or missing out. The pressure to keep up leaves you second-guessing your choices and questioning if you’re on the right path.
Struggling to Let Go of Perfectionism
Despite your success, are you haunted by the fear of making mistakes or not being “good enough”? You’re tired of feeling like you have to be perfect in every aspect of your life but find it hard to break free from these deeply ingrained patterns.
Remember, it is not just you – every leader faces similar obstacles. Do not let these challenges hold you back. Let’s address them head-on and map out a path to freedom, clarity, and a life you love.
I GOT YOUR BACK
Here’s How I Can Help
Free Resources
Dive into our growing collection of free guides, from letting go of control to redefining your identity. Each resource is crafted to help you take the first step toward growth, authenticity, and creating the life you truly want.
Workbooks
Prefer skipping the theory and diving straight into action? Our Selfdom workbooks are designed for you. With focused exercises on core topics of growth and authenticity, each workbook offers quick insights and practical strategies to help you thrive.
1:1 Coaching
There comes a point where you’re ready to “stop hoping” things will change and “start knowing” that they’ll change. If you want individual attention, someone to hold you accountable, and benefit from my substantial experience focused solely on you - this is it.
DON'T JUST TAKE MY WORD FOR IT
Here’s What People Are Saying
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Unlock The Secrets Of Long Lasting Change
I’ve broken down the secrets to lasting change into simple steps so you can start transforming your identity & seeing results - no matter where you are on your journey. 🙌
